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In our new Research Spotlight series, we bring you closer to cutting-edge, real-time research taking place across HBS, beyond the classroom and the case method. This week, Assistant Professor Eva Ascarza's latest findings reveal how personalized game design can improve user retention and monetization in freemium games through strategic difficulty adjustments. Explore the complete study here: https://hbs.me/yy6h9mxp | Harvard Business School
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