How Mastercard’s ‘Priceless’ campaign became part of the brand DNA
marketingweek.com
How Mastercard’s ‘Priceless’ campaign became part of the brand DNA
In the late 1990s, Mastercard needed a long-term marketing platform to help reboot the brand, which was on a “burning platform” in the US. But while Mastercard knew it was on to a winner with ‘Priceless’, no one foresaw it still being part of the brand’s DNA 22 years later.
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