Not all MMM tools are equal: Meridian, Robyn, Orbit, and Prophet explained

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.
IEEE

A Reduced-Parameter Mathematical Surrogate Model for Improving Measurement Accuracy of Mechanical Systems Using Experimental Techniques

Abstract: Modeling of a larger mechanical system is inherently difficult due to the complexity of individual processes and the interaction between multiple processes. Using a polynomial model based on ...