Abstract: Short video applications such as TikTok, Douyin, and Kwai have experienced significant popularity in recent years. However, the quality of experience (QoE) provided by short video streaming ...

Moreover, relevant topics and suitable themes are effective in persuasive health communication outcomes, whereas the impact of diverse narrative techniques remains ambiguous. Conclusions: We recommend ...

Henry Soong is trying to make vertical microdrama series that don’t suck. That makes the Watch Club founder quite unique within this multibillion-dollar industry of apps that churn out formulaic, ...

Abstract: The purpose of the article discusses the consumption behaviour, influencing factors and personal factors of short video users through literature review, expert interviews and research ...