Adobe bets on AI agents to stay at the center of marketing workflows

Facing pressure from rival design software vendors and general-purpose AI assistants, Adobe is rolling out agentic systems to ...

Adobe Firefly AI Assistant is in open beta. It's not great.

Adobe's shift towards agentic creativity is terrible so far, and might end up being a win for someone, somewhere. It won't be ...

Adobe Firefly AI is now live publicly, hoping you’ll talk to an AI and get work done

The Firefly AI Assistant public beta is available for Creative Cloud Pro and paid Firefly plan subscribers, with ...

Adobe Firefly AI Assistant Lets Users Edit Photos Videos, and Designs With Prompts

Adobe has opened the public beta of Firefly AI Assistant inside Adobe Firefly, adding a chat-based creative agent to its AI ...

Adobe launches Firefly AI Assistant public beta with cross-app workflow automation

Adobe's Firefly AI Assistant, a cross-app AI agent that coordinates actions and workflows across its Creative Cloud suite is ...
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Adobe expands AI tools from Acrobat to Firefly chatbots

Adobe has begun public testing of an agentic AI assistant in Firefly, capable of executing multi-step creative tasks across apps like Photoshop and Premiere, and plans to integrate a lighter version ...

Adobe Previews New Agentic AI Workflows for Marketing Tasks at Adobe Summit 2026

During the Adobe Summit 2026, the company shared several ways marketers can automate workflows using agentic AI features.