Navigate the evolving landscape of user privacy laws and discover creative, ethical strategies to harness valuable customer information for your marketing success. We have to get more creative on how ...

CINCINNATI—Late at night, or when her 18-month-old daughter is napping, Jessica Sharp logs onto Chat GPT and asks it to help her in her fight to stop a data center from being built just steps away ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Amy is an ACA and the CEO and founder of ...

And when it doesn’t by Andrei Hagiu and Julian Wright Many executives and investors assume that it’s possible to use customer-data capabilities to gain an unbeatable competitive edge. The more ...

Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. David Kindness is a Certified Public ...

Measure who they know, not just who they are. by Paul Leonardi and Noshir Contractor “We have charts and graphs to back us up. So f*** off.” New hires in Google’s people analytics department began ...

Don't think that Excel is just for numbers. Many people populate Excel's seemingly infinite grids with data, using it as a flat-file database. It can serve as a relatively effective contact manager or ...