For decades, multinational companies treated localization as a surface-layer adjustment. They tweaked marketing, packaging, or pricing to suit regional tastes. But in today’s fractured world, such ...

Most organizations spend approximately 1-4% of their marketing budget on translation and localization services, depending on the size of the company and its scope of global operations. That percentage ...

An essential part of spatial control of gene expression is cytoplasmic messenger RNA localization. Several putative functions for mRNA localization have been proposed. They include efficient control ...

Because the inner ear is not organized spatially, sound localization relies on the neural processing of implicit acoustic cues. To determine a sound's position, the brain must learn and calibrate ...