Netflix's ad revenue is soaring, but it's leaving money on the table.

Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what ...

What sounds like President Donald Trump narrating a new Fannie Mae ad actually is an AI-cloned voice reading text, according ...

NEW YORK—Nielsen has launched The Ad-Supported Gauge, a new quarterly report that provides a comprehensive look at the portion of television that delivers advertising across broadcast, cable and ...

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.

Microsoft may soon launch an ad-supporter Xbox Cloud Gaming tier as traces of the new offering recently appeared on loading ...

Netflix is entering the “walk” phase of ad monetization. Its overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating margins up 27%. Netflix ...

For the second year in a row, Coca-Cola’s annual Christmas ad is AI-generated. The soda company launched the ad on Monday just days after Halloween, shifting into the winter months with the annual ...

The Atlantic has filed suit against Google — accusing the tech giant of monopolizing the digital advertising market in a ...

The Super Bowl is a massive global television audience. Here's the top 10 Super Bowl ads of all-time. The Super Bowl has become America’s Pastime. The event has become far larger than the game itself; ...