Companies typically don't suffer from a lack of ideas—they suffer from lacking a consistent way to decide which ideas deserve investment. Committees debate, spreadsheets multiply and road maps drift ...

Know your customer's needs to craft a compelling value proposition. Compare your offering against competitors to highlight unique benefits. Test and refine value proposition drafts with stakeholder ...

Warren Buffett has long been a proponent of value investing — and those principles have helped him amass a personal fortune of around $150 billion . It's an investing approach that means taking the ...

As part of selective attention, value tagging is the importance your brain assigns to every piece of information it is exposed to – people, places, smells, memories … you name it. It is an unconscious ...