Social media has opened up a whole new dimension of insights for pharma companies. The conversations happening in social media are real-world intelligence. The increasing use of social media by people ...

Students learn how to translate topics of interest to them into social-scientific research questions and testable hypotheses and learn how to identify appropriate method(s) for exploring or testing ...

Monitoring how many likes, friends and followers you have isn’t social analytics. Luke Moore, European sales director at Crimson Hexagon, reveals what should go into your social success metrics ...

Forbes contributors publish independent expert analyses and insights. Geri Stengel writes about the success factors of women entrepreneurs. Left to right: ViralMoment—co-founded by Sheyda Demooei, CTO ...

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

What is Social Network Analytics Software? A strong social media presence is critical to the success of any business. Using these accounts in the most effective possible way may seem like a daunting ...

Can new Snapchat analytics lure back creators who left for Instagram? At last, Snapchat grants creators what they've been clamoring for: data and analytics that go beyond who viewed your Stories on ...

Social technology has moved well beyond media, and businesses priorities on the social web are no longer limited to increasing likes or retweets. Now, it’s about social customer experience, data, and ...