Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly ready ...

PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2025.

Have you tried to use generative AI in your digital marketing but found that it behaves more like “spicy autocomplete” than actual intelligence? Try using disconfirming questions. Here’s how.

Google Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your website that can result in new leads, customers and ...

Getting to know PPC takes time and effort. Can’t seem to find the answer you’re looking for? Search Engine Journal can help! Our industry is constantly evolving, and PPC is no exception. So, to ...