MarTech on MSN

Two content models emerging in the AI-driven web economy

Zero-click search and AI assistants are changing how value flows online, forcing new strategies for publishers and brands ...
PsyPost on MSN

Learning from AI summaries leads to shallower knowledge than web search

Results of a set of experiments found that individuals learning about a topic from large language model summaries develop ...
Search Engine Land

Answer engine optimization: 6 AI models you should optimize for

AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has been the foundation of search visibility. But as AI-driven search ...
The Conversation

What makes a good search engine? These 4 models can help you use search in the age of AI

Senior Lecturer in Digital Ethics, Centre for AI and Digital Ethics, School of Computing and Information Systems, The University of Melbourne Damiano Spina has received funding from the Australian ...