Microsoft explains what matters for AEO and GEO and offers three actionable strategies for getting recommended by AI ...

Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward ...

Bing's market share has doubled to 12%, chipping away at Google's dominance. Microsoft Edge's promotion of Bing may have influenced users to switch search engines. People may be finding Bing's search ...

Microsoft quietly announced earlier this week that it plans to shut down a long-standing tool supplying search engine startups and other software developers with a raw feed of Bing search results. The ...

Does Microsoft's search engine have what it takes to compete with the all-powerful Google? After testing Bing and Google side by side on basic search, news, shopping, AI features, and much more, we ...