TikTok rolled out a new app, PineDrama, dedicated to micro dramas as it looks to break into a fast-growing category.

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Mumbai-based Sushant Tungare, executive producer at the content company, Bulb Chamka, has made 18 micro dramas for different platforms in India in the last six months. This is just the tip of the ...

Micro-dramas are emerging as a new format that combines narrative, gamification and interactivity, offering brands a more ...

There was a buzzword that dominated conversations last year: micro-dramas. From media executives and creators to directors and brands, the format has become the latest obsession in digital ...