When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

To boost your competitive advantage, you may want to do market research. Entrepreneur is here with a guide on market research and how to conduct it. Market research is a practice that tracks consumer ...

Your may already be conducting online market research for your business-;but you may not know it. Some of the easiest to use and most common tools are located right at your fingertips. Web searches, ...

Blake McShane is an associate professor of marketing at Kellogg, where he teaches courses in customer analytics, marketing research and data analysis. As a statistical methodologist, McShane has ...

Before you can make money from your product or service, you have to figure out whom to sell to. It does not matter how innovative or high quality the product is if you market it to a group that does ...

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In an increasingly dynamic business landscape, leveraging insightful ...

Doctoral students in Marketing who have not yet defended a dissertation proposal are expected to attend the seminar series of the Department Marketing, and each semester they receive a grade on their ...

The field of market research has seen paradigm shifts over the years due to forces such as the internet, mobile phones, neural sciences and process automation. Today, generative artificial ...