Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

Airlines now reward customers who deliver the most value across the entire ecosystem, not just the most miles in the air.

A new analysis of major hotel loyalty programs finds one surprising brand delivering standout rewards, perks, and value for frequent travelers.

Signing up for grocery store loyalty programs seem like a smart way to save, but there's more happening behind the scenes than shoppers realize.

Loyalty programs sound great in theory, but the reality can be wildly inconsistent. Some truly help your money go further, while others hide behind confusing rules and low-value points that feel ...

Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

American Airlines adds new loyalty program perk cruisers will love originally appeared on Come Cruise With Me. Airline loyalty programs and airline rewards credit cards have grown extremely popular ...

SAN FRANCISCO, Oct. 27, 2025 /PRNewswire/ -- OpenTable, a global leader in restaurant technology, today launches its revamped loyalty program, OpenTable Regulars. For diners, the new program provides ...

Wayfair launches Wayfair Rewards in Canada as the home retailer deepens its loyalty strategy and expands its omnichannel ...