Understanding these dynamics helps SEO professionals identify opportunities to capitalize on low-volume keywords before they become competitive. Using a keyword volume checker can aid in tracking ...

The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past. While it can provide a glimpse into the popularity of a keyword, search ...

In a Google office hours hangout, Googlers answer the question of whether or not to try ranking for zero search volume keywords. The person asking the question noted that they’re ranking for keywords ...

In this Ask an SEO, Mouna asks: “Should we use a keyword even when we don’t have volume or keyword difficulty data ? Sometimes there are no info on [tool name redacted] concerning some keywords?” ...

Google's John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. John said on Twitter ...

Law firms are fixated on it, your clients don’t know it exists—meet search volume, one of the most misunderstood aspects of SEO. Search volume is just one tool in your SEO toolkit. It’s a tricky tool, ...

Discovery now happens before search demand is visible in Google. In 2026, interest forms across social feeds, communities, and AI-generated answers – long before it shows up as keyword search volume.

Kevin Dam has specialized in SEO since 2010. He has achieved top search engine results for insurance, e-commerce, medical, and B2B clients. SEO experts and businesses have focused on keywords, ...

As a business owner, it is important to expand your business's online presence. To do this, there are ways to boost brand awareness, such as guest blogging and brand partnerships. Another way to boost ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Opinions expressed by Entrepreneur contributors are their own. The web runs on keywords and, yet, most website owners don’t know the first thing about how powerful keyword research can be or how to ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. In today’s digital age, SEO isn’t an optional marketing strategy ...