I always thought vision and mission statements were corporate rubbish that — metaphorically or actually — made up the opening slides of an overly long and unnecessary presentation that no one ever ...

In a previous blog, I provided an overview of strategic planning processes, including six core elements essential to any successful strategic plan. The six core elements are as follows: Vision Mission ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Handwriting text What's Your Mission Question with chalk marker on blackboard. Business Concept. Any business with goals needs a destination—the ultimate place where the business owner can see that ...

Dear Dave: I hear a lot of talk about the need to develop a vision for a company. I manage a large department and I really want to write a vision statement that makes sense and that my staff can ...

Over the years, I’ve observed complete bewilderment over two of the fundamental features of a company’s culture: its vision statement versus its mission statement. In browsing explanations from ...