If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same.

Disney instructed third-party producers to disentangle any Google AI tools from their workflows as part of its ongoing ...

“Advertisers are raising the bar for both accountability and innovation,” said Rita Ferro, president of global advertising at ...

The Walt Disney Co.’s newly announced licensing agreement with OpenAI marks a pivotal moment at the intersection of ...

The company is creating a new enterprise-wide unit that unites teams from Disney Entertainment, Disney Experiences and ESPN.

The OpenAI agreement reinforces that concern. Allowing fans to generate AI-created content using Disney characters ...

News in brief: Disney Launches New Ad Tech Tools; Google Tests AI Podcast Feature for News; TikTok Rolls Out Message Ads in APAC At its fifth annual Global Tech and Data Showcase last week, Disney ...

Disney sent Google a cease-and-desist letter accusing its AI tools of massive copyright infringement by generating unauthorized images of characters like Mickey Mouse and Darth Vader. The timing ...

The new tools demonstrate how streaming platforms are working to improve measurement as marketers push for more performative ...

Dec 11 (Reuters) - Walt Disney (DIS.N), opens new tab is investing $1 billion in OpenAI and will let the startup use characters from Star Wars, Pixar and Marvel franchises in its Sora AI video ...