Whether they’re blog posts, social media posts, podcasts or newsletters, content has never been this important for a growing business. It’s one of the most effective ways for brands to stand out from ...

As AI accelerates marketing change, content teams need agility. Learn how people, process, and platform form the foundation ...

There are 12 distinct tasks in the content creation process. Let’s take a look at each one. Keep an eye on the content after it has been published to make sure it’s doing what it’s supposed to. Are ...

A whopping 76 percent of marketers plan to increase their content-marketing budgets in 2016, according to Curata. Really, though, this growth isn’t that surprising, given that most companies realize ...

HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, ...

Content marketing offers a chance to establish your company as an authority in your industry. Success is found by providing valuable content consistently, which positions your company as an authority ...

Justin Belmont is Founder & CEO of Prose, a leading content marketing agency that has powered 1,000+ brands for over a decade. Where were you on November 30, 2022? It was just an average ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

As AI floods the content landscape, differentiation now hinges on story, structure, and human judgment—according to 10 B2B ...

Allocating a budget for content marketing must consider your brand's unique needs. Use these tips to make the process more seamless. As you build a content marketing strategy for your brand, you may ...

Content strategy is your single most important tool for bringing your company's unique value into every buyer and customer interaction. But most companies do not do content strategy well. Many ...