Here are the most-watched men's and women's college basketball programs in 2025-26, as of Jan. 18, per Nielsen: ...

Indiana won the college football championship but Texas is worth more than any team in the country.

The professionalization of college sports is reaching a whole new level. The University of Utah is on the cusp of striking the first industry partnership with a private equity firm, reports Ross ...

The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports reporter ...

After Indiana's improbable national championship run in Year 2 under Curt Cignetti, several programs are aiming to replicate ...

A Utah lawmaker proposed a bill requiring universities to obtain approval from the legislature for private equity agreements ...

Several college football programs are in play for one of the highest-ranked wide receiver recruits, but two may have put ...

Advocating for athletes does not mean ignoring the economic realities facing schools or halting policy decisions. It means ...