The perceptions consumers have of a business and its products or service have a dramatic effect on buying behavior. That's why businesses spend so much money marketing themselves, honing their ...

Having a good team isn't just about skills and references; it's about personalities and how they interact. Employee motivation is part of that. Do your employees inspire each other to achieve or see ...

Recent research suggests that the psychological consequences of being in a disadvantaged position in society may stimulate appetite and increase eating regardless of one's ability to access healthier ...

This article uses survey data obtained from Taiwan to investigate consumer perceptions of smoking risks and the linkage of these perceptions to smoking behavior. In our analysis, two equations are ...

David Lloyd Shepard has announced the release of his new book, The New PSYCHOLOGY: A Unified Field of Brain, Mind, Behavior, Perception, Culture, and Life... These are the bits and pieces that make up ...

Perception is reality, the saying goes. That may be even more true for law firms these days than some other businesses given the weight perceived status and money are given by the industry. But some ...

Our self-perceptions are often instilled in us before we have a say in them. Learning to change how we see ourselves helps us find our hidden strengths, or improve weaknesses we didn't know we had, to ...

Whether we feel scared or pleased in an environment and how we explore it is down to our combined perception of space and of our bodies, according to new research conducted in a virtual reality ...

Ovarian cancer is the deadliest of all gynecological malignancies, making it a major public health concern. Major global research finding highlighted a low level of ovarian cancer knowledge and ...