While this is nothing more than a guess, I'm pretty sure that the average Alienware buyer isn't interested in a gaming laptop that's discreet, understated, or like any other model they could buy. They ...

I am at CES 2026, where Dell’s gaming arm, Alienware, has teased a new portfolio, unveiled anti-glare OLEDs, and introduced new silicon. From laptops that blend power with an immersive front-of-screen ...