In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

Marketers often focus on the various components that make up direct mail pieces—graphics, copy, choice of mailer and the like—and ignore the grittier details of campaign tracking. However, it is this ...

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

Search marketers can use split A/B tests to help choose between specific ad copy and keywords, landing page designs and information-capture forms, among other factors. But the results are only as good ...

I’ve been a testing junkie all my life. Whether as the founder of the Single Grain digital marketing agency or as one of the co-founders of Content Marketer, I’ve always been obsessed with pitting web ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

Head over to our on-demand library to view sessions from VB Transform 2023. Register Here Split-testing — when you create variations of your website and test which ones perform the best — is quickly ...

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Opinions expressed by Entrepreneur contributors are their own. When it comes to designing your website, you have two choices: Select the site elements you believe look best, or you can use “split ...