In leadership articles and studies, the transactional style is usually juxtaposed with the transformational style, with the latter presented as more of the ideal. While the transactional approach is ...

A transactional firm is a type of law firm which, as the name suggests, specializes in transactional law. To put it simply, transactional law firms are concerned with business transactions and ...

The business environment is changing rapidly, and CPA firm leaders and their clients face the twin challenges of managing current operations while positioning themselves for future growth. We can ...

How you define your marketing campaign strategy impacts how you implement it. It can be easy to split your campaign into business-to-business (B2B) or business-to-consumer (B2C), but this distinction ...

American Airlines senior vice president of global sales David Cush recently hinted about intriguing tech-driven developments in contractual performance monitoring, and cited the Prism Group corporate ...

This guest post is authored by Alex Rampell, the founder and CEO of TrialPay. This is a follow on to an earlier article “The End Of Brand Advertising,” where Rampell argues that the collision of ...