NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

Advertisers looking to get in on the action during Paramount’s UFC debut later this week will have a new option for ...

Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

In privacy-regulated verticals, 50% of respondents say that contextual is their main targeting tactic.

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ming Wu, chief revenue officer at ...

At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says makes it easier for brands to reach TV audiences on the go.

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Gamera, a media quality measurement startup for publishers, announced on Tuesday it raised $1.6 million to promote its ...