The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.

Amy Hebdon shares lessons from early mistakes in her career, emphasizing the importance of managing relationships alongside ...

The acquisition is intended to strengthen PPC Flex’s role as a packaging supplier to consumer and healthcare goods sectors.

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

Your weekly PPC Pulse delivers essential updates on Google Ads, Microsoft Advertising, and paid search performance tips.

AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for ...