Tennis champion, Serena Williams, enters her next chapter with a new lifestyle brand of performance-care products designed to redefine and ritualize self-care. She has teamed up with two CPG veterans ...

Will Perform, the DTC pain relief and performance care brand co-founded by tennis legend Serena Williams, launched Friday on Walmart.com and is headed to Walmart stores in June. Introduced as a direct ...

Existing partnership has seen the launch of numerous innovations to bring more fans closer to elite women’s tennis, including deeper live data, AI-enriched insights and award-winning live streaming ...