Zefr today announced that it has been granted accreditation by the Media Rating Council (MRC) for independent third-party processing and reporting of YouTube viewability measurement via integration ...

Zefr has been granted accreditation by the Media Rating Council (MRC) for independent third-party processing and reporting of ...

The Media Rating Council (MRC), a widely trusted industry group that sets standards and metrics for television, video and other media has officially suspended its accreditation of Nielsen, following ...

Here’s a sign that attention measurement is reaching maturity: Certification is coming. The Media Rating Council (MRC) and the IAB’s Attention Measurement Task Force are launching a joint effort to ...

The initiative, spearheaded by Omnicom, provides ad industry visibility into the largely "black box" nature of ad auction ...

MRC Global Has Determined Not to Proceed with the Refinancing at this Time Since Cornell Capital’s Litigation Has Complicated the Execution of the Refinancing on Favorable Terms MRC Global Believes it ...

The Hollywood Reporter parent company MRC and Penske Media Corp. on Wednesday announced a deal to create two joint ventures in publishing and content, with both companies holding significant ownership ...

Comscore now has something Nielsen doesn’t: local TV measurement accreditation. On Wednesday, Comscore announced that it secured Media Rating Council accreditation for both national and local TV ...

Nielsen has received accreditation for its Big Data + Panel National TV measurement from the Media Rating Council (MRC), per a press release, potentially re-entrenching the longtime force in TV ...

Project X Entertainment and Radio Silence have joined forces with MRC to finance and produce original horror and thriller films under a joint venture agreement, the companies announced Wednesday. The ...

Project X Entertainment and Radio Silence signed the production pact for horror and thriller films with MRC. By Etan Vlessing Canada Bureau Chief The joint venture between Project X, Radio Silence and ...