Gap Inc. has hired former Paramount marketing executive Pam Kaufman to be its first-ever Chief Entertainment Officer, the ...

On the heels of campaigns featuring Katseye, Tyla, and Troye Sivan, the clothing company has hired a Chief Entertainment Officer.

We're talking TikTok-viral cropped pink hoodie, a beloved Wicked sweatshirt, wide-leg sweatpants, and so many cozy styles for ...

Gap Inc. wants to embed its brands more deeply into pop culture — and it’s turning to former Paramount senior exec Pam ...

Gap shares tanked Friday after the retailer warned that President Trump’s tariffs could take a $150 million bite out of its bottom line in 2025. The San Francisco-based company — which owns Banana ...

To receive the Vogue Business newsletter, sign up here. This story has been updated to include a response from Gap. Kanye West is moving to terminate the Yeezy Gap partnership, the Wall Street Journal ...