Above: YouTube personality Ali-A's Mario Kart 8 video. Nintendo wants some of that money you’re making from YouTube, and if it can’t have it all, it’s happy to just take a piece. The Japanese ...

Those of you miffed at Nintendo claiming revenue on YouTube videos featuring their games in action will soon have some relief coming your way. Following up on a report that Nintendo's Japanese Twitter ...

YouTube's shopping affiliate program in India is expanding with Nykaa and Purplle joining as new merchant partners. This move aims to boost social commerce by offering creators and viewers a wider ...

YouTube Lets Play videos have become a cultural phenomenon by allowing players on the fence about purchasing a game to watch others play it and then make the decision for themselves. Many publishers ...

Nintendo wants some of that money you’re making from YouTube, and if it can’t have it all, it’s happy to just take a piece. The Japanese publisher revealed today that it will start a YouTube affiliate ...

Nintendo is moving to a less adversarial stance toward YouTube content creators making videos of their games. The company today confirmed plans for a new affiliate program that would see Nintendo and ...