Instagram Threads will begin testing video ads, Meta announced on Thursday. The test, which will make Threads look more like its competitor X, is an expansion of Threads’ advertising initiatives, ...

Instagram Threads is rolling out users’ most-requested feature to date: the ability to message people directly, without having to switch to another app, like Instagram. The company said direct ...

It took long enough, but Meta has finally admitted what Threads users have been saying from day one: the platform needs its own direct messaging system. Not something tied to Instagram, not a redirect ...

Threads was a kind of extension of Instagram when it launched in 2023. However, over time, the reliance of Meta’s X rival platform on Instagram has waned. Now, Threads is getting its own DM inbox, ...

This month, Threads announced that it reached 400 million monthly active users — nearly as many as X (née Twitter). That’s almost half a billion people. Meanwhile, Big Bang Theory delivered ...