Danielle Krischik, author of The Story Effect, notes that assuming storytelling is just a performance skill is limiting.

What makes one presentation unforgettable while another fades into obscurity? The answer often lies in the art of storytelling—and in today’s data-driven world, this art has taken on a new form.

A recent story in The Wall Street Journal highlighted something people in schools and workplaces have long noticed: companies are no longer focused solely on employees who can analyze data or manage ...

I’ve always been fascinated by companies that form deep, lasting bonds with their customers. What sets them apart? After years of studying successful brands and working with growing businesses, I’ve ...

My path into global storytelling began long before I picked up a camera. In the late 1990s, while working in humanitarian aid during the Kosovo crisis, I sat with a group of displaced Kosovar women ...

Storytelling. It has always been at the heart of human culture. It shapes how people connect, learn, and share experiences. Just think about it for a second. From myths told around campfires to the ...