Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

Has private label reached its peak yet?

Singapore’s FairPrice Group has more than 3,500 private label brands and now owns the market leader product in 28 of the 70 categories.

Add Yahoo as a preferred source to see more of our stories on Google. As the nation's third-largest grocery store by sales, Costco Wholesale has a bit of a cult-like following. Just ask my mother. A ...

Shoppers spent just under $283 billion on store-brand products last year, up 3.3% compared with 2024, the Private Label ...

Consumers with household incomes above $100,000 are becoming more likely to buy private-label groceries despite saying they are increasingly confident about their financial security, according to ...

Consumer concerns on the economy continue to grow, creating an opportunity for private label brands and a challenge for branded CPG companies Consumer appetite for private-label products remains ...

For supermarket groups, private label has become a strategic asset rather than a price weapon. Control over formulation, sourcing, pricing and shelf placement allows retailers to protect margins while ...

Dollar sales for private label products increased 3.3% to an all-time high of $282.8 billion over the 52-week period ended on ...

Private label products have officially outgrown their reputation as “cheaper alternatives.” In 2024, U.S. private label sales reached $271 billion, according to data from the Private Label ...

Private-label brands are entering a “super cycle” phase, evolving beyond entry-level price options to become a sophisticated tool for value creation for brand strategy and equity, according to Rachel ...