A young chimp swings through the jungle canopy at the Ngogo Chimpanzee Project at Kibale National Park in Uganda. Image credit: Kevin Lee/Ngogo ...

My mentor, EG Orren, once told me that all human behavior is based on the triangle. We seek pleasure. We avoid pain. We strive to conserve energy. I found this simplification of human behavior both ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

Noting that the most famous work creating behavior modification was done on animals is important. Researchers on behavior modification determine that behaviors follow some basic rules regardless of ...