Born between 1997 and 2012, Generation Z is currently 13 to 28 years old. While many have already started or finished college, some are just getting ready to apply, and the youngest have yet to begin ...

A top neuroscientist has just dropped a shocking truth bomb—Gen Z is officially the first generation in recorded history to be less intelligent than their parents. Dr. Jared Cooney Horvath explains ...

Six in ten employers admit they've fired at least one Gen Z worker within a month of hiring them. Every few decades, a new generation walks into work and gets blamed for breaking it—ambitious Boomers, ...

In recent years, young men and women in Generation Z have moved in opposite political directions, producing a gender gap ...

Add Yahoo as a preferred source to see more of our stories on Google. White Claw, the hard seltzer that defined a Gen Z's social habits, but by 2025 that era feels like a relic. A combination of ...

Nitin Deckha is a member of the Institute for Performance and Learning and the Canadian Community of Corporate Educators. Gen Z workers are reporting some of the highest burnout levels ever recorded, ...

Gen Z side hustles aren't a distraction. If anything, they're a career strategy. Here's why 66% are building multiple income ...

The holiday season is in full swing, but what is considered by many to be the most wonderful time of the year has become a complex maze for marketers. Brands this year are tasked not only with ...

Gen Z slang is bussin—if you know what it means. From skibidi to frfr, we're decoding the vibes so you don't get cooked. Gen Z has an entire dictionary of slang—and it’s evolving by the minute, er, ...