Personalization is nothing new. After all, we've been adding names to email marketing campaigns for years, right? But it is changing, and B2B companies in particular need to be paying attention. B2B ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Right time, right place, and right content has long been considered the ...

In today's highly social digital world, customers want organizations that help them feel valued rather than just being treated like a number. Part of showing that you appreciate each buyer as an ...

When France lost the Franco-Prussian War in 1870, they credited their defeat to the superior quality of higher education and research in Germany – a testament to a time when universities and colleges ...

Personalize or die: Heading into 2017, marketers need to get this right more than ever. Join us for an in-depth look at the strategies and tools required to master website personalization — and what ...

As the bulk of shoppers moved to online shopping—with online spending in the U.S. growing by at least $108 billion since 2020—the expectations from consumers have grown steeper. As the growth of ...

What can online business learn from the neighborhood store? The value of personalization, where individual visitors are treated as individuals, with targeted content and offers that appeal to their ...

The first conversation I ever had about the Internet was in 1993 with Robert Wright, who was then a colleague at the New Republic. This “Net” thing was going to be a big deal, I remember Bob telling ...

SAN DIEGO, CALIF. — Certona, a real-time omnichannel personalization provider for some of the largest brands and retailers, announced it has partnered with MotoSport to enable and expedite the ...