To monitor the traffic on your website, you use web metrics, therefore it is important that you understand the basic terms in web metrics so as to better achieve your ...

Looking for ways to use your website metrics but don't know where to begin? Let's start by putting Web analytics into some context. What they can't do is offer a magic formula for success on the Web; ...

So you want to buy a Saab. If you’re looking to buy one in the U.S., you might start your search at Saabusa.com. There, customers can compare the latest models and find a dealer. Then they can ...

Many digital teams are unaware of what's actually happening on their website or app, which is one more reason why you need to observe your customers regularly. Web analytics are highly susceptible to ...

Stop the presses! There's been a new development in how Google assesses web responsiveness. Okay, these changes happen all the time, and while changes are typically noteworthy, it is a constantly ...

While I love traveling, my family usually has to remind me about the importance of taking a vacation. We live in an always-on culture, but as the head of an internet performance monitoring company, my ...

I have the utmost respect for BusinessWeek and its editorial staff, but I'm disappointed we had to endure another round of sensational cynicism around Web metrics confusion, this time with a Web 2.0 ...

Guide How to Turn Data, AI and Empathy Into 1:1 CX A practical guide to transforming customer experience through real-time insights, intelligent orchestration and a little human understanding Read now ...

Read Part 1 of this story. Clothing retailer Eddie Bauer has only been online since 1996, but it already is setting the pace among retailers when it comes to keeping its site running smoothly. In fact ...

An organization's IT team is responsible for the speed and performance of its online experience. Most teams monitor performance with page weight calculations, or page load time, but there's a lot more ...