High prices, limited apps and comfort issues expose difficulty of turning futuristic hardware into a mass-market product ...

Apple has cut Vision Pro production and gutted its advertising budget, pulling back hard from what was supposed to be its next big thing. The $3,499 headset was hyped as a “spatial computing” leap, ...

A video of an Apple Vision Pro user running into a WiFi pop-up “wall” had redditors calling the moment a “Black Mirror-like experience,” and speculating about ways hackers and advertisers will use the ...

Apple is a dominant force in the world of technology, grabbing attention and excitement with each new product launch. The Apple Vision Pro is a bold step into augmented reality and mixed reality, ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 day 22 hours ago By Erika Wheless - 1 day 23 hours ago By Tim Nudd - 2 days 2 hours ago By Erika Wheless - 2 days ...

Apple has cut production of the Vision Pro headset, reports Financial Times. Launched in February 2024, the Apple Vision Pro ...

Julia Becker Collins is the chief operating officer at Northborough marketing agency Vision Advertising. She can be reached at [email protected]. Julia Becker Collins is the chief operating ...

According to the report, Casanova confirmed his retirement via his LinkedIn profile. Casanova has been with Apple for a long time and has held many different roles in the past. In 1997, he became ...