Agentic AI is struggling with the complexity and variety of real-world commerce, so Google and others are helping enterprises ...

Google today announced a new open standard, called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the ...

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and ...

With backing from Shopify, Target, and Walmart, UCP creates a standardized framework that lets AI agents handle the entire ...

Business Agent, and Direct Offers, Google began 2026 with an ambitious commitment to e-commerce, in partnership with some of ...

Universal Commerce Protocol is an open standard that establishes a common language for AI agents and systems to work together ...

Google's new standard lets AI find and buy products for you in a single chat, skipping the usual checkout hassle.

We have spent the last decade getting comfortable with asking AI to find things for us. "Hey Google, what's the best running ...

Google LLC has unveiled a new open commerce standard that’s designed to enable artificial intelligence agents to automate the ...

Google also introduced Direct Offers, a new Google Ads pilot that allows retailers to show targeted discounts.