Unity's CEO Just Explained Why Google's AI Can't Replace Game Engines (And He's Right)

Unity stock is getting hammered as AI fears escalate.

Unity: The Market Is Right, This Is Still A Sell

Unity Software Inc. is rated a Sell due to persistent financial weaknesses and heightened long-term competitive threats. Read ...
Seeking Alpha

Unity targets $415M-$425M Q2 revenue with focus on AI-driven ad platform growth

CEO Matthew Bromberg highlighted that Unity exceeded its revenue guidance by $20 million and adjusted EBITDA by $19 million in Q1 2025. The company attributed this to strong performance in both the ...
Hosted on MSN

Is Genie 3 a game engine killer? Why Unity’s 24% plunge could be a massive opportunity

Unity (U) stock plunged 24% to $29.10 after Google DeepMind unveiled Genie 3 AI that generates interactive worlds from text. Unity CEO calls world model AI a powerful accelerator. Unity powers 70% of ...
adexchanger

Unity’s AI Ad Platform Is Out Of Beta After A Complete Rebuild

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...
GamesIndustry

Unity on AI, new tools, and recovering from the Runtime Fee

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...