Discover the concept of underconsumption, its role in economic theory, and real-world examples like the auto industry during ...

Social media sites like TikTok often influence consumers to make new purchases, but some trends can help your personal finances. For example, “underconsumption core” is a TikTok trend where creators ...

The words influencer and underconsumption don’t typically belong in the same sentence. Despite—or perhaps because of—this growing click-and-it’s-yours mentality, a new crop of influencers has emerged, ...

If you've spent any time scrolling TikTok this summer, you may have come across an "underconsumption core" video, a new trend where people are showing off how they consume less and more minimally.

As Donald Trump's administration prepares to roll back even more climate legislation, young people have turned to de-influencing and underconsumption videos as a means of self-empowerment. By Lovia ...

Spending less, it turns out, can be pretty trendy. Social media influencers are celebrating the art of consuming less. They are thrifting, sharing no-buy challenges and buying items with longevity in ...

Social media trends come and go, but underconsumption is hitting a nerve in the best way possible. From Reddit deep dives to TikTok hacks, people are rethinking how they consume – choosing to fix what ...

MINNEAPOLIS — Coming off the holiday shopping season, many people are starting the new year with resolutions to buy less and save money. It follows an emerging trend of anti-consumerism, made popular ...