In today's hyperconnected world, social media has become a critical channel for businesses to understand consumers. While ...

These APIs provide developers with tools to access tweets, monitor hashtags, and analyze sentiment, making them ideal for data-driven strategies. When it comes to analyzing real-time conversations and ...

There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...

S&P Dow Jones Indices is launching the S&P 500 Twitter Sentiment Index, which aims to use the Twitter API to track S&P 500 components that are trending in sentiment. The novel use of Twitter's API ...

Most of us don’t enjoy scrolling through countless online reviews, trying to decipher whether customers are genuinely satisfied or just being sarcastic. It can feel like trying to read between the ...

Sentiment analysis — a technique that uses natural language processing (NLP), machine learning (ML) and AI to gauge emotions in customer interactions — has emerged as a powerful tool for uncovering ...

It is easy to imagine the internet as a giant mirror that, in its own unique ways, reflects the society that we live in. The internet provides a massive information outlet for individuals, ...