A main component of the “Sephora tween” trend is that these kids aren’t just interested in skin care products; they are tapped into viral trends and are getting enticed by products being promoted by ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Is your kid’s beauty routine more complicated than yours? If so, you're not alone. Thanks to popular ...

Teens and tweens have a growing skincare obsession perpetuated by fresh-faced underage influencers hawking elaborate, expensive routines. A new peer-reviewed study, published in Pediatrics by ...

In the wake of “Get Ready With Me” videos (GRWM) and other beauty-related content on TikTok, kids and tweens are expressing more interest in skin care practices than ever. And while taking good care ...

They’re deep into skincare. Teens and tweens are increasingly obsessed with caring for their complexions. Kim Kardashians’ 9-year-old daughter North West posted herself getting an elaborate facial ...

Forbes contributors publish independent expert analyses and insights. I cover prestige beauty, wellness, men’s grooming and style. It is a truth universally acknowledged that tweens love their ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Tween skincare—yes, you read that right—has become one of the fastest expanding categories in beauty.

Tween girls are in the social media crosshairs right now. Their crime? Taking the appearance of their skin seriously. The complaint from the olds is that these kids today are using fancy products on ...