When you’re buying clothing, one of the most important considerations is how it will look on you. But it’s often hard to judge since it’s rare that the model wearing the garment represents you – ...

Walmart is launching a virtual fitting room feature that allows online shoppers to try on clothing in the mobile app. Alan Diaz AP Walmart shoppers will soon be able to try before they buy — without ...

Google is enhancing its use of generative AI through additions to its Shopping and Search features designed to help shoppers find items that fit their needs. The new options range from virtual try-ons ...

Walmart is making major investments in augmented reality. For its fifth AR innovation in the last six months, the retailer is giving customers a chance to test clothing on their own bodies virtually.

Walmart shoppers will now be able to virtually try on clothes without leaving home. A new feature, rolled out on Thursday in Walmart’s iOS app, uses photos that customers upload to show how clothing ...

video: University of Missouri research shows consumers’ concerns about privacy when trying on clothing virtually can be reduced by making the technology versatile and easy to use. view more While more ...