Trees are tall. Humans, relatively speaking, are not. And we're not the most agile climbers in the animal kingdom, either. But we are crafty, and we can out-think even the most wizened redwood. But ...

Millions of real Christmas trees are purchased every year. And making the annual trip to a tree farm or lot where cut trees are on sale is a favorite holiday tradition for many of us. Picking out the ...

University of Illinois Physics Professor Paul Kwiat and members of his research group have developed a new tool for precision measurement at the nanometer scale in scenarios where background noise and ...

Forget hunting for a tape measure or a protractor. Use your Android phone camera and sensors to handle different types of measurements easily.

In environmental science, innovation often comes out of necessity. For ecologist and researcher Dr. Mubarak Mahmud, whose areas of expertise are forestry, agroforestry, and climate change adaptation, ...

CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...

How innovations in visibility, usability, and smart sensing are changing who uses tools—and how. For centuries, measurement tools have been essential to architecture, engineering, construction, real ...

The SMAC Measurement Tool addresses the limitations of using a traditional Height Gauge commonly use in shop floor part measurement. These height gauges typically have numerous drawbacks such as ...