Smart Transaction Systems Inc. has added text messaging to its gift card and loyalty products for merchants, the company announced last week. Merchants can use the system to provide text messages that ...

Since the late nineties, marketers have been working hard to create more effective and efficient customer relationships through e-mail. Today most are focused on optimizing their e-mail marketing ...

Esurance is using transactional mobile messaging to provide a better customer experience as smartphone-savvy consumers increasingly expect service-based alerts. The online insurance company developed ...

Usability expert Jakob Nielsen recently published a study conducted in two phases, five years apart, of close to 100 transactional e-mails. The results aren’t pretty. “Judging by many of the messages ...

ExactTarget has developed a tool that allows marketers to monitor and manage the content of transactional e-mails such as shipping and purchase confirmations. By taking a task normally managed by the ...

ORLANDO, Fla.--(BUSINESS WIRE)--Today, flexReceipts Inc., the leading innovator of personalized, digital receipts for retailers, has announced the release of an expanded suite of solutions to ...

In a session at the Becker’s Hospital Review Annual Meeting in Chicago on May 18, Rex Burgdorfer of Juniper Advisory and Martin Machowsky, senior vice president for strategic communications at ...

PARIS—Visa Inc. today announced the North American rollout of a service that enables issuers to send immediate mobile phone text-message transaction alerts to credit, debit and prepaid cardholders.