If your business caters to Gen Z (those born around 1997 to 2012), know that this generation has reinvented marketing touchpoints by prioritizing community connections. Instead of gearing toward ...

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Sacramento, California - January 24, 2026 - PRESSADVANTAGE - Silverback Digital Marketing has released an announcement ...

Mention branding and many non-marketers immediately think about the company’s logo—but branding extends further. Branding involves every interaction your customers have with your company. Your ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.