The technology industry is obsessed with the future. Many of our modern marvels are rooted in the legacy of Bell Labs, an ...
In the weeks leading up to the IAB Annual Leadership Meeting, there was an uproar on LinkedIn about the agenda. Publishers (and sell side tech vendors, too) were openly frustrated. There was too much ...
NEW YORK—As more live events move to streaming and streaming platforms work to boost their ad revenue, the digital advertising tech standards-setting body, IAB Tech Lab has released its Live Event Ad ...
The IAB Tech Lab PAIR ad solution is based on Google’s PAIR protocol and IAB Tech Lab’s privacy enhancing work When you purchase through links on our site, we may earn an affiliate commission. Here’s ...
Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Lab’s video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the ...
The Transit Tech Lab, a joint initiative of the New York Metropolitan Transportation Authority (MTA) and the Partnership Fund for New York City, has released the proof-of-concept results for its three ...
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