Data analytics should be top of mind for every advertiser, but building a successful and effective analytics team can be challenging. Google marketing and analytics leaders break down key principles ...

The Cleveland Browns are 1-1 with a precarious quarterback situation but still rank at the top of the NFL in one category: analytics. That's according to an ESPN poll of analytics staffers around the ...

The world of sports is quickly changing, and you can see the change clearly in how teams use data to gain an edge. From preparing before a game to reviewing what happened after, using data to make ...

Analytics in gaming are a big element of large studios these days, and the relatively young discipline has made its way down the scale to teams of just a few people in recent years. The need to employ ...

PHOENIX — Jeff McNeil considered the last time he had faced a pitcher without having consulted a scouting report ahead of time. “Double-A or High-A,” he said before quickly amending it. “Even then we ...

More than ever before, data drives the business of healthcare. The COVID-19 pandemic in particular brought statistics, data and analytics to the forefront. The healthcare industry saw real scrutiny on ...

The Research Collaboration & Analytics Engineering team in London is part of the Equity Research group, which is part of the larger Markets, Community & AI (MCA) group in Bloomberg’s Engineering ...

Analytics do more than help players perform better; they also play a big role in how a team plans their overall strategy. Coaches and analysts use special tools to guess what might happen in a game by ...